Certificate in Digital Entrepreneurship

Emergence of digital technologies has led to the emergence of new and disruptive business models. This course will give insights as to why digital technologies are at the forefront of entrepreneurship today and in times to come. In this course, you will also learn about the future of digitally-enabled entrepreneurship and commerce, by designing and launching your own digital business. We want you to be able to test and improve your own business ideas. No previous technical experience is required.

About the course

  • ENTREPRENEURSHIP: Learn how entrepreneurial ventures use digital technology to design and offer new products and services, acquire and retain customers, analyze customer data, and provide satisfying user experiences online. Learn how to identify and exploit business opportunities online. Learn how to test new business ideas on real customers.

  • TECHNOLOGY: Without coding, learn how modern technology applications are designed and deployed. Be able to exploit modern business technology trends, including cloud, open technology, mobile, social, data analytics, software-driven services, and experimental business.

  • THE FUTURE OF BUSINESS: We expect digital products and services to be the norm for businesses going forward. This course will help you begin to understand this new reality and develop the skills needed to deliver and manage digital business offerings.

     

Learning Objectives

  • Create an online business design, consisting of a coherent set of activities for attracting customers online, providing a satisfactory online experience, and achieving business objectives digitally.

  • Launch a business-quality online presence, using widely available services and software.

  • Understand the basics of a content management system, and how it can be used as the foundation for an internet business presence.

  • Set measurable business objectives (such as conversion goals), and monitor those objectives’ success through web analytics.

  • Implement multiple revenue streams, including web payments.

  • Perform basic search engine optimization techniques for attracting online customers.

  • Create a basic social media plan to attract and engage online customers.

  • Perform basic usability and user experience tests; understand simple experimental techniques such as A/B testing.

  • Ensure that a business online presence works correctly across multiple devices, such as mobile and tablets.

  • Understand go-to-market and scalability issues such as security, performance, and legal protections.

Eligibility

  • Bachelor's degree holder / Graduate in any discipline from a recognized University.

  • International / SAARC Graduates from a recognized / accredited University / Institution.

  • Students appearing for their final graduation exam may also apply, subject to completion of graduation within the time period specified by University.

Duration

  • The duration of the program is six months.

  • The registration of the program is valid for one academic year.

Curriculum

  • Digital Entrepreneurship: Opportunities and Challenges

  • Choosing a Digital Business Idea

  • Creating a Digital Business Design

  • Building a Business Prototype

  • Digital Content for Business

  • Business Prototype Look and Feel

  • Business Prototype Functionality

  • Web Analytics: Creating and Tracking Business Goals

  • Usability and Customer Experience

  • Customer Acquisition in the Digital World: Opportunities and challenges

  • Digital Business Experiments

  • Launching a New Digital Business Venture

  • Final Presentation

ABOUT AAU

Welcome to AAU, a premier institution dedicated to revolutionizing higher education in the USA. As an esteemed university, we pride ourselves on our commitment to delivering transformative education that incorporates cutting-edge technology to create a dynamic learning experience for our students.

Whitter Place, Wilmington, DE

+1 204 900 9908

Alliance American University