Create an online business design, consisting of a coherent set of activities for attracting customers online, providing a satisfactory online experience, and achieving business objectives digitally.

Launch a business-quality online presence, using widely available services and software.

Understand the basics of a content management system, and how it can be used as the foundation for an internet business presence.

Set measurable business objectives (such as conversion goals), and monitor those objectives’ success through web analytics.

Implement multiple revenue streams, including web payments.

Perform basic search engine optimization techniques for attracting online customers.

Create a basic social media plan to attract and engage online customers.

Perform basic usability and user experience tests; understand simple experimental techniques such as A/B testing.

Ensure that a business online presence works correctly across multiple devices, such as mobile and tablets.

Understand go-to-market and scalability issues such as security, performance, and legal protections.